The design of the Parax showroom began with a focus on prioritizing the display of the product family and presenting items from this collection, rather than showcasing the space to the audience.

Additionally, the design took into consideration the visual identity, the Parax brand's philosophy, and the space's requirements and needs. Along the way, factors such as color, lighting, cohesiveness, and maintaining proportional harmony were used as parameters to preserve the space's purity.

Throughout the project's development, collaboration with the Parax professional team involved working on details, selecting materials, and infusing spirit into the space. In the end, the Parax House was created, serving as the second exhibition space for Parax products, designed by Roshanak Tehrani Studio.