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    Diestro Cafe. Tehran, Iran 2023

    In a city where the line of sky and ground mingle and all you can see feels gray and dull; in Diestro Cafe we tried to create a space that is like a vibrant and colorful island, a place to attend, meet and communicate. Diestro was intended to be a place to hang out where you can experience a different contemporary sense of space with familiar déjà vu. A place that its purpose is not a reflection of its city’s identity. Diestro Coffee’s brand identity was previously designed by a professional and experienced team so the mentioned brand identity somehow made the job easier but also made it a bit harder. So after numerous designs, we came up with the idea of dispersing the circular shape in the Diestro logo like frisbee disks in the atmosphere and giving it a 3-dimensional spirit, as a result, we have both visual attraction and attachment and also each corner of the place narrates a unique frame. Space, form, color, materials and all the elements no matter how big or small, were designed or chosen to reflect the brand’s identity. The brand’s motto which believes that coffee making is a dexterity of hands is also visible on the walls. The color Blue and Ocre in the brand’s identity coming alongside light colors and natural materials, give the place an organic spirit. The desirable height of the place creates the potential that invites the user to numerous seats in different levels; so that it relocates and multiplies the sight axis in the third dimension.