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    Cleto Project. ‎‏Hayat Mall, Tehran, Iran 2023

    Cleto is an Iranian brand that produces furniture. Cleto showroom is located in Hayat Mall (a center for the sale and supply of goods related to interior design).

    The design of this space was formed with an approach similar to that of an art gallery, the main feature of which is the presentation of works (goods), not the display of interior design. In this category of spaces, the correct display of goods is more important than anything else, and the interior designer must design correctly and intelligently and avoid showing power.

    In this type of spaces, interior design can show the potential and distinctive aspects of products with the right arrangement, choice of color and professional materials.

    In this project, the design started with the division and communication method in the space. In such a way that the spaces are separated and at the same time establish their relation with each other and the audience properly and also have the ability of various arrangements with different furniture.

    The feeling of acceptance and at the same time excitement and charm at the entrance of the space was another thing that we were interested in and we achieved it by creating a geometric pattern on one side and using the organizational color of the Cleto collection on the other side.

    Creating short walls to separate the space in a way that did not destroy the depth of view was one of the other points that we addressed. Using a single color, as a base color, increased the mood of the gallery and the presentation of the goods, and adding dark colored spots was a good complement to the space.

    To make optimal use of the showroom space, the overall space was divided into smaller and more functional parts by using drawings on the floor - which evoke an architectural plan. This division and allocation of space, in the simplest form and without visual disturbance, was also expanded in the environment by using color and pattern.